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(PDF) Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption

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PDF | The measurement of consumers' coupon proneness and the prediction of their redemption behavior is important to the evaluation of marketers'... | Find, read and cite all the research you need on ResearchGate..

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Can keywords help personalized recommendation for coupon deals?

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Download Citation | Can keywords help personalized recommendation for coupon deals? | In this paper we focus on personalized recommendation algorithm for coupon deals, which are very different from deals of other retailers. We first... | Find, read and cite all the research you need on ResearchGate..

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Trade deals and/or on-package coupons | Request PDF

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Request PDF | Trade deals and/or on-package coupons | The selection of either a pull or a push price promotion has mainly been investigated in contexts where manufacturers offer deals to consumers at... | Find, read and cite all the research you need on ResearchGate..

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Personalized Recommendation of Coupon Deals by Keywords Association Rules

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Download Citation | On Jan 1, 2016, Yi Huang and others published Personalized Recommendation of Coupon Deals by Keywords Association Rules | Find, read and cite all the research you need on ResearchGate..

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Deal Prone Consumers: A Comparative Profile of Coupon Users and Nonusers

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Download Citation | Deal Prone Consumers: A Comparative Profile of Coupon Users and Nonusers | This paper investigates the determinants of coupon use behavior by comparing coupon users and nonusers in terms of their sociodemographic... | Find, read and cite all the research you need on ResearchGate..

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Clipping coupons in cyberspace: A proposed model of behavior for deal‐prone consumers | Request PDF

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Request PDF | Clipping coupons in cyberspace: A proposed model of behavior for deal‐prone consumers | The use of cents-off coupons by consumers is a widespread phenomenon and is well documented in the marketing literature. Recently, coupons have... | Find, read and cite all the research you need on ResearchGate..

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Fig. 1. Study 2: Coffee deal purchase by culture and coupon type.

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Download scientific diagram | Study 2: Coffee deal purchase by culture and coupon type. from publication: Promotional Games: Trick or Treat? | Some marketers use game settings to offer deals. Though research has studied the conditions under which consumers engage in such games (Jiang, Cho, & Adaval, 2009; Yan & Muthukrishnan, 2014), we know little about how they respond to deal offers won through the gaming process.... | Games and Gaming | ResearchGate, the professional network for scientists...

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What's the Deal with Coupons?

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Download Citation | What's the Deal with Coupons? | This question of the month discusses a pipe loop or coupon rack, sometimes referred to as a coupon rig. A coupon is a test specimen made of... | Find, read and cite all the research you need on ResearchGate..

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Figure 2. Multiple coupon options within a single deal 

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Download scientific diagram | Multiple coupon options within a single deal  from publication: Value proposition and social proof in online deals: An exploratory study of Groupon.com | In this paper, we examine the role of value proposition and social proof on the success of localized online deals that are made available in coupon form. We develop a model to understand what factors affect coupon sales of a deal and conduct an empirical validation study on... | Socialism, Validation Studies and Future Research | ResearchGate, the professional network for scientists...

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Coupon characteristics and brand choice | Request PDF

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Request PDF | Coupon characteristics and brand choice | The effects of coupons on brand choice and repurchase behavior were examined in a laboratory panel experiment. Each of the 122 consumers purchased... | Find, read and cite all the research you need on ResearchGate..

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Coupon Trading and its Impacts on Consumer Purchase and Firm Profits | Request PDF

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Request PDF | Coupon Trading and its Impacts on Consumer Purchase and Firm Profits | When a retailer distributes manufacturer coupons to consumers without perfectly identifying their product valuations, consumers may have... | Find, read and cite all the research you need on ResearchGate..

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(PDF) Value proposition and social proof in online deals: An exploratory study of Groupon.com

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PDF | In this paper, we examine the role of value proposition and social proof on the success of localized online deals that are made available in... | Find, read and cite all the research you need on ResearchGate..

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(PDF) Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements

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PDF | The authors develop a motivation theory of online buyer behavior for daily deal promotions with a focus on compulsive buyers. The theory helps... | Find, read and cite all the research you need on ResearchGate..

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(PDF) Mox Deals Vietnam: The Fight of Daily Deal Sites

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PDF | Vann Le-Usami, Chief Executive Office at Mox Deals Vietnam was working sleeplessly preparing for a launch of a new Mox Deals Vietnam website,... | Find, read and cite all the research you need on ResearchGate..

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Consumer Experiences of Accommodation Deals Purchased via Social Coupon Promotions: An Australian Perspective | Request PDF

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Request PDF | Consumer Experiences of Accommodation Deals Purchased via Social Coupon Promotions: An Australian Perspective | The growing popularity of social coupons presents new marketing opportunities for the travel industry, with accommodation properties promoting... | Find, read and cite all the research you need on ResearchGate..

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Is the Daily Deal Social Shopping?: An Empirical Analysis of Customer Panel Data | Request PDF

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Request PDF | Is the Daily Deal Social Shopping?: An Empirical Analysis of Customer Panel Data | Shortly after Groupon started its business in 2008, selling one deal a day with substantial price discounts, daily-deal sites became new online... | Find, read and cite all the research you need on ResearchGate..

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(PDF) The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior Across Product Classes

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PDF | An assumption in prior research on deal-prone or coupon-prone buyers has been that buying on deal is influenced in part by a household's... | Find, read and cite all the research you need on ResearchGate..

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(PDF) It's All About Coupons: Exploring Coupon Use Behaviors in Email

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PDF | At Yahoo, we have been exploring the changing role of email in people's lives [4]. A major part of what we have heard from participants in weekly... | Find, read and cite all the research you need on ResearchGate..

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(PDF) Discount Coupons Dematerialization: a Comprehensive Literature Review

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PDF | This article presents a comprehensive literature review regarding digital coupon processing in its various aspects: suppliers, retailers and... | Find, read and cite all the research you need on ResearchGate..

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Consumers’Redemption Intention of Discount Coupon with Price Restriction: with Focus on Brand Reputation and Regulatory Focus Theory

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Download Citation | On Feb 1, 2018, 문선영 and others published Consumers’Redemption Intention of Discount Coupon with Price Restriction: with Focus on Brand Reputation and Regulatory Focus Theory | Find, read and cite all the research you need on ResearchGate..